Technology advances in the dental industry are making headlines on a daily basis, making it a challenge for dental organizations, providers and consumers to keep up with everything new in the world of oral health. Dental suppliers can learn a lot from the latest articles and reports, and use that information to help outline plans for future growth. Here are three recent news stories that offer unique insight into emerging technological trends.
From virtual patient simulators to orthodontics procedures, artificial intelligence already has a variety of applications in the dental industry. According to a report from the DMIMS School of Epidemiology and Public Health Channel, the presence of A.I. has increased significantly in the dental sector over the past several years, including in the areas of dental radiology, prosthetic dentistry and forensic odontology.
Research suggests that A.I. can assist dental professionals in providing high-quality care to patients and can even boost physician productivity by streamlining administrative functions such as automatically completing electronic dental records like perio charts. While dental equipment manufacturers are increasingly embedding artificial intelligence systems into their devices to assist dentists, the applications of A.I. are spreading beyond the strictly clinical realm. Dental insurance payers are also beginning to see the value of artificial intelligence to help improve their utilization review (claim review) workflows.
While robots have long been utilized in medical situations, including complex surgeries, they aren’t as common in the dental industry (yet). That could be changing in the near future. Carolina Dental Specialty Center in Jacksonville, N.C., a North Carolina-based dental practice, recently became the first dentist office in the eastern part of the state to use a robot to assist in dental surgery.
According to a July 20th report from Becker’s Dental + DSO Review, the Yomi Robotic Dental System is the only FDA-cleared robot-assisted dental surgery system in the U.S. Jose Arauz, DMD, the lead dentist at the practice, has reportedly performed more than 300 surgeries using the robot. It’s likely that more practices will embrace the idea of robotic assistance in the months to come. Dental device manufacturers and dealers may soon need to evaluate where the use of robotics plays in their product development, marketing and sales strategies.
Social media has long had an influence in the way that some people receive health information – for better or for worse. When it comes to dental health, some experts have noticed a disturbing new trend. A June 21st report from DrBicuspid, reveals that a TikTok video has gained a lot of traction with users of the video sharing platform, and the contents of that video could result in a decline in oral health.
The video invites viewers to try a “healthier” take on soda by mixing up a combination of balsamic vinegar and flavored sparkling water. The problem is that while this drink might be lower in sugar than traditional soda, it contains a lot of acid — which can wear away at tooth enamel over time, resulting in cavities and other complications — including gum infection and tooth discoloration. On the positive side, many dentists are beginning to use social media platforms, like TikTok, to engage with their patients and distribute healthy oral care information. With both good and bad applications, social media is clearly here to stay and dental organizations should consider it in strategic planning. For savvy dental supply marketers and salespeople, there could be many opportunities to use social media to build stronger relationships with prospects and customers.
Leveraging technological advances allows suppliers, providers, and dental practitioners alike to break new ground, streamline their services and stay ahead of the competition. In the ever-changing dental supply market, saving time, optimizing sales & marketing processes, and having the right data insights always within reach are of utmost importance. Dental suppliers who want to stay on the leading edge trust the expert insights and growth solutions from DentalMarketIQ®. Contact us today to see how we can help.